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State about the Demand - pricing decisions
Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if high prices are charged by the producer. However how high the price would be is dependent upon prospective buyers' capacity and willingness to pay and their preference for the product. In this context, price elasticity, i.e. responsiveness of demand to changes in price must also be kept in view.
Explain the various approaches that are followed by FMCG Companies in test marketing.
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
what are the segmentation characteristics or bases that presented bayer aspirin
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The percent of sales one product earns in relation to total market sales for all products in that category.
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