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what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing
Your company has the opportunity to set up a SBU to manufacture solar panels. Your company's cash flow is very tight so you want to be sure that this endeavor will at least pay fo
write the core concepts in marketing with their explanation.
Importance of marketing to the firm: Marketing plays an important role for the well being of a firm. This is evident from the following words of the Peter F. Ducker, "Marketing
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
How is impact of promotional efforts determined? Find out the impact of promotional efforts: Marketing research facilitates appraising and improving the methods of sales p
prodact mix of lg company
what is: competencies, customers, and competition?
considering the concept of product life cycle, where would you put video games in their life cycle?
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