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Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
Write a short note on Test Marketing? New Product Development regarding altogether new products provides through several significant stages as specified below: a. Product De
What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1. Transforming marketing strategies to create more customer v
What is the role of Remote Login considerably? Remote Login: A login, which permits a user terminal to links to a host computer through a network or direct telecommunicat
State the term- Consumer goods Goods meant for personal consumption by households or ultimate consumers are known as consumer goods. This includes items such as toiletries,
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
Define marketing mix
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
under positioning
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