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Question 1:
(a) How does the marketing mix help to ensure that marketing effort is effective?
(b) Explain in details the elements of marketing mix.
Question 2:
(i) Explain in details the meaning of the term: (a) Niche Marketing (b) Mass Marketing (c) Market Segmentation
(ii) Explain 3 advantages of Niche Marketing over Mass Marketing and give 3 reasons
why a large firm may wish to enter a Niche Marketing.
Question 3:
Write short notes on the following:
(a) Service Marketing. (b) Marketing Research. (c) Customer Satisfaction. (d) Customer Service.
Should video game companies continue to alter their products to include other functions such as email?
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex
Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
the cost of renting a canoe is $20 dollars for the first 4 hours and $3 per hour for additional hours. Sketch a graph of the cost of renting a canoe from 0 to 8 hours. Then write a
Question: The internet platform is the new normal in the life of businesses. For ANY organization of your choice, you are required to write a memo, addressed to your Marketi
assess the impact of fiscal and monetary policy on business organisation and their activities ?
I want assignment
#“Consumer mind is a Black Box” –Discussquestion..
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
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