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Question 1:
(a) How does the marketing mix help to ensure that marketing effort is effective?
(b) Explain in details the elements of marketing mix.
Question 2:
(i) Explain in details the meaning of the term: (a) Niche Marketing (b) Mass Marketing (c) Market Segmentation
(ii) Explain 3 advantages of Niche Marketing over Mass Marketing and give 3 reasons
why a large firm may wish to enter a Niche Marketing.
Question 3:
Write short notes on the following:
(a) Service Marketing. (b) Marketing Research. (c) Customer Satisfaction. (d) Customer Service.
What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
Question : The Australian wool industry was facing serious difficulties in marketing its product since the last two decades. Synthetic materials were slowly replacing wool so
CREATING STRATEGIC ADVANTAGE
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
what is being marketed and also give a example
type of labeling
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
Last year Suki opened a gift shop in her small town. The town is a popular summer tourist attraction because it still retains the charm of a traditional village. Many of the buildi
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