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Question 1:
(a) How does the marketing mix help to ensure that marketing effort is effective?
(b) Explain in details the elements of marketing mix.
Question 2:
(i) Explain in details the meaning of the term: (a) Niche Marketing (b) Mass Marketing (c) Market Segmentation
(ii) Explain 3 advantages of Niche Marketing over Mass Marketing and give 3 reasons
why a large firm may wish to enter a Niche Marketing.
Question 3:
Write short notes on the following:
(a) Service Marketing. (b) Marketing Research. (c) Customer Satisfaction. (d) Customer Service.
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What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
knowing your competitors
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