Explain in details the elements of marketing mix, Marketing Management

Assignment Help:

Question 1:

(a) How does the marketing mix help to ensure that marketing effort is effective?

(b) Explain in details the elements of marketing mix.

Question 2:

(i) Explain in details the meaning of the term:
(a) Niche Marketing
(b) Mass Marketing
(c) Market Segmentation

(ii) Explain 3 advantages of Niche Marketing over Mass Marketing and give 3 reasons

why a large firm may wish to enter a Niche Marketing.

Question 3:

Write short notes on the following:

(a) Service Marketing.
(b) Marketing Research.
(c) Customer Satisfaction.
(d) Customer Service.


Related Discussions:- Explain in details the elements of marketing mix

Corporate communication plan, Question1 ‘A company requires a Corporate...

Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela

State about the one stage channel of distribution, One stage channel of dis...

One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T

Product mix strategies, Product mix strategies: A  company has severa...

Product mix strategies: A  company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe

What is of price bundling, What is of Price Bundling? Price Bundling:...

What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the

Pryamid, pryamid structure at information system

pryamid structure at information system

Image and voice of nursing, Purpose: The purpose of this paper is for the ...

Purpose: The purpose of this paper is for the student to reflect on the historical and current image and voice of nursing and the profession of nursing are affected. The student w

Objectives of the personal selling, Objectives of the personal selling: pe...

Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder

Case Let 2, Ask questionThe rise of personal computers in the mid 1980s spu...

Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled

What are the marketing objectives - pricing decisions, What are the Marketi...

What are the Marketing Objectives - pricing decisions A firm may have different marketing objectives like maximisation of profit, maximisation of sales, survival in the mar

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd