Significance of the growth of the internet platform, Marketing Management

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Question:

The internet platform is the new normal in the life of businesses.

For ANY organization of your choice, you are required to write a memo, addressed to your Marketing Director, in which you

(a) discuss the significance of the growth of the internet platform so far as consumer behaviour is concerned.

(b) examine the implications of the digital platform for your business, and suggest ways in which it could be exploited.

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