What is the job function of public relation?

Introduction about Public Relation:

The initial goal of a public relations department is to improve a company. Reputation of Staff that work within public relations, or as this is commonly termed as, PR, are skilled publicists. They are capable to present a company or individual to the world within the best light. The function of a public relations department can be seen by a reputation protector.

The business world of today is enormously competitive. Companies require having an edge which makes them stand out from the crowd, a little that makes them more interesting and appealing for both to the public and to the media. But, the public are the buyers of the product and the media are liable for selling this.