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Marketing Myopia
This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature and purpose of the product itself. When an organization focuses more on selling a product than on the product itself, an outstanding opportunity for competitors to steal market share is developed.
CONSUMER MIND IS A BLACK BOX DISCUSS
own example of participants in the business buying process
Q. Order Issued by MRTP Commission Regarding Unfair Trade? Subsequent to making inquiry into unfair trade practices if commission finds that these trade practices are deceptive
add and subtract 4/6^t-1 + 3/6^t-1
What are sabmiller interfaces with loqgistics, marketing, distribution
how international organizations contribute in international business?
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Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
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