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Marketing Myopia
This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature and purpose of the product itself. When an organization focuses more on selling a product than on the product itself, an outstanding opportunity for competitors to steal market share is developed.
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
a value change of a company
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3x^3+9x^6 HELp
What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas
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