State what is meant by perceived risk, Marketing Management

Assignment Help:

Question:

Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertain, the consumer perceives some degree of risk in making a decision.

(a) State what is meant by "perceived risk".
(b) Briefly describe the six types of perceived risk.
(c) Explain how consumers handle risk.

Related Discussions:- State what is meant by perceived risk

Cyclical or stable earnings, When founded, when listed • Major lines of bus...

When founded, when listed • Major lines of business • Market share • Ranking within industry (e.g., largest of four companies...) • Exports • Major institutional owners (if any), p

Propose a one-year marketing communication plan, Question 1: Critically...

Question 1: Critically determine the different ways in which competitor advantage may be obtained by any firm of your choice. Question 2: You work as Marketing Communic

What is product research in scope of marketing research, What is Product Re...

What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.

Marketing is a value creating and value delivery process, Marketing is a va...

Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state

.., what are the challenges that a production manager faces?

what are the challenges that a production manager faces?

Monorail , product report and market segmentation of monorail companies

product report and market segmentation of monorail companies

What is line stretching, What is Line Stretching? Line Stretching: ...

What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi

Explain the term market research, QUESTION 1 (a) Explain the term Marke...

QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been

Market positioning errors., elaborate market positioning errors broadly

elaborate market positioning errors broadly

Marketing and Sales Management, Exploring the marketing and sales strategie...

Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages