State what is meant by perceived risk, Marketing Management

Assignment Help:

Question:

Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertain, the consumer perceives some degree of risk in making a decision.

(a) State what is meant by "perceived risk".
(b) Briefly describe the six types of perceived risk.
(c) Explain how consumers handle risk.

Related Discussions:- State what is meant by perceived risk

How could you evaluate a press conference, Question 1: (a) Describe a P...

Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s

What are facilitating participants of distribution channels, What are the f...

What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances

Marketing mix communication, Marketing mix communication Organisations ...

Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic

Market crystallization, A market development stage is the one that refers ...

A market development stage is the one that refers to the attempt needed to recognize a latent market (i.e., organizations that share a like need or want for something that does no

What are the consumer advertisements, What are the Consumer Advertisements?...

What are the Consumer Advertisements? Consumer Advertisement: • Consumer durable • Consumer services • TV, Radio, Newspapers, Magazines etc.

SHOPPERS STOP, DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT

DRAW THE TYPICAL PROFILES OF SHOPPERS STOP CUSTOMER SEGMENT

What are the scopes of marketing research, What are the scopes of Marketing...

What are the scopes of Marketing Research? Scope of Marketing Research: Marketing research covers various aspects of marketing of goods, services and concepts. There are

What is swot analysis?, SWOT Analysis is a strategic planning method used t...

SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif

Deiine marketing, define marketing .its importance

define marketing .its importance

Buying decision making process, Buying decision making process: Mark...

Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages