State what is meant by perceived risk, Marketing Management

Assignment Help:

Question:

Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertain, the consumer perceives some degree of risk in making a decision.

(a) State what is meant by "perceived risk".
(b) Briefly describe the six types of perceived risk.
(c) Explain how consumers handle risk.

Related Discussions:- State what is meant by perceived risk

Brand policies and strategies, Brand policies and strategies: Other b...

Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his

State about the demand - pricing decisions, State about the Demand - pricin...

State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig

Market anaylsis, Question One (word limits: up to 1,300 words) Crystal ...

Question One (word limits: up to 1,300 words) Crystal is the proprietor of a tourist agency. On 1st July she visited for the second time Printing World, a company offering prin

What are the financial intermediaries, What are the financial intermediarie...

What are the financial intermediaries? Financial intermediaries: Credit companies, banks and other businesses which help finance transactions or cover against the risks

Pareto optimal condition, 1. In a perfectly competitive world of two indivi...

1. In a perfectly competitive world of two individuals, A and B, and two goods, X and Y, if good X is a pure public good and good Y is a private good, a. Derive the Pareto Optim

Regarding assignment making, i submitted an assignment. that assignment is ...

i submitted an assignment. that assignment is accessible to your site . i confirmed it beforehand. but some mishappening is there. its not in record perhaps that i got an assignmen

Concept of position against competition strategy, What is concept of Positi...

What is concept of Position against Competition Strategy? Position against Competition: Many more times, success for a company’s strategies comprises looking for weak po

Forward integration, A planning in which a business expands its activities ...

A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.

Marketing as an exchange, Marketing as an Exchange In contrast to this...

Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term

Consumer mind, consumer mind in a block box

consumer mind in a block box

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages