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What is Negative communications
Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor purchase decision in an organisational environment may be far reaching, comprising those associated with the use of the product, career of participants close to the locus of the decision, and - depending upon size and spread - perhaps whole organisation.
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
Explain about the presentation and demonstration in personal selling process. Presentation and demonstration: Sales presentation starts along with briefing the product.
Question 1: Mauritius has planned to double its number of international tourists within the next 10 years. Discuss the challenges faced by destination marketers in the devel
Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy
Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
when in the organization would it be applicable to practice the 3 different buying situations
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Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe
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