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What is Negative communications
Number of people affected by a dissatisfied consumer, and thus negative marketing communication messages, is limited. Implications of a poor purchase decision in an organisational environment may be far reaching, comprising those associated with the use of the product, career of participants close to the locus of the decision, and - depending upon size and spread - perhaps whole organisation.
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains
Q. Explain Client agency relationship? Meaning: Clint agency relationship among advertiser and the ad-agency. Cordial Relationship with full trust as well as confidence is must
Q. Explain about Judgement Method for preparing advertisement Budget? Judgement Method: - In this process advertising budget is decided by the experienced manager of company on
Introduction to pricing decision: Pricing is a very critical decision in the marketing management. The main objective of the firm, that is, to earn a profit very much depend
Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1. It can inform and make potential customers aware of a
Types of Brands According to ownership: on the basis of the ownership, brand may of two types: Manufacturer brand: when brand is named after the name of the manufacturer
is product a yype of service
Effect on Product-Quality: - Advertising promotes competition as well as every advertiser wants to succeed in this competition. Advertiser recognizes that for long term success in
what are significant factors that have led to the success of shoppers'''' sto
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