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Enumerate about the Objective Based Pricing This method is applicable to introduction of new (innovative) products. If, at introductory stage of the products, organisation wish
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
explain the various approaches that are followed by FMCG companies in test marketing
Adver tising Advertising added any printed or broadcast message sent and paid for by a recognized organization to a goal market via television, radio, newspapers, magazine
#ques1. “Consumer mind is a Black Box” –Discusstion..
Few media-image vehicles enjoy improved image in comparison to other media vehicles. Media-image improves the communication value of advertisement. Good repute of editorial board w
the various approaches that are followed by FMCG companies in test marketing
please give target market assignment (introduction, content topic note and aknowledgement)
Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
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