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Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
How should Shoppers? Stop develop its demand forecasts?
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
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1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
how is building brand in a business context different from doing so in the consumer market?
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
Identify FIVE main advantages of keeping an in-house IS function. There are several significant advantages of maintaining an in-house IS function, five are listed below. H
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
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