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Problem 1:
(a) Define the four most important cost concepts.
(b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
(c) Using examples, analyse critically price skimming and price penetration as types of price setting tactics.
Problem 2:
Given that ethics is important to marketing, examine some potential ethical problems associated with it.
Problem 3:
Write short notes on the following: (a) Viral Marketing (b) Vertical Marketing Systems (c) Direct Marketing Techniques and (d) Automatic Vending
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
Role of the salesman: 1. Diagnostic: this involves a salesman probing and finding the cause of a problem. Like an expert doctor, a salesman diagnoses the needs of his
Q. How you will determine the target market? Creating novel, unique and selling ideas is known as creativity in advertisement. Advertising inventiveness is an art it is the abi
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
What are the factors in relationship marketing included? As we are involved into the process of maintaining, creating and improving strong, value-laden relationships along with
This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.
difference between the personal selling and salesmanship?
How is modified rebury purchase affected in buying decision? A modified rebury purchase: This is a type of buying situation in that the buyer wants to change prices delivery r
..physical evidence of at tea product..??
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