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Problem 1:
(a) Define the four most important cost concepts.
(b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
(c) Using examples, analyse critically price skimming and price penetration as types of price setting tactics.
Problem 2:
Given that ethics is important to marketing, examine some potential ethical problems associated with it.
Problem 3:
Write short notes on the following: (a) Viral Marketing (b) Vertical Marketing Systems (c) Direct Marketing Techniques and (d) Automatic Vending
Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and
what are the approaches used by FMCG companies in test marketing?
meaning of regional products or definition of regional products
what is creative selling and what are its advantages?
Question 1 (a) Recode respondents based on the following: (i) Q2 into "unlikely" (1), "perhaps" (2) and "likely" (3) using the following classification: Old and New Values
The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr
Product Safety Law Local state and federal laws regulate many products. For instance many municipalities have adopted building codes that require safety standards for bu
Does marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless. discuss
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
differences between selling and marketting
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