Primary grouping of direct marketing, Marketing Management

Assignment Help:

Primary grouping of direct marketing

4Cs framework  signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different characteristics.

Three primary groupings are: the ability of each to communicate; costs involved; and control that each tool can maintain.

 


Related Discussions:- Primary grouping of direct marketing

What is insurance in functions of marketing, What is insurance in functions...

What is insurance in functions facilitating exchange in marketing? Insurance: A large number of risks are comprised in exchange of goods and services. It helps to cover s

Ten principles of reinvention , As per the Osborne and Gaebler, governments...

As per the Osborne and Gaebler, governments don't work well, since they are tall, sluggish, over-centralized, and preoccupied with diverse rules and regulations."We developed publi

Importance of effective communication, Importance of Effective communicatio...

Importance of Effective communication Effective communication is very important to organisations, which is why they use a variety of promotional tools. Advertising, sales promo

Marketing mix, Product Schovaswill offer for sale Low fat and low calor...

Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel

#, market testing

market testing

Bassic strategy and organizational of resources, what is basic strategy and...

what is basic strategy and organizational of resources

Market specialization, Market specialization: Here the firm concentr...

Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t

Case study, Should video game companies continue to alter their products to...

Should video game companies continue to alter their products to include other functions, such as email?

How is convenience of making comparisons affected, How is convenience of ma...

How is convenience of making comparisons affected in e-commerce? Convenience of making comparisons: E-commerce assists consumers to make comparisons during shopping. Aut

Explain about the measuring of retaining customers, Explain about the measu...

Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd