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Primary grouping of direct marketing
4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different characteristics.
Three primary groupings are: the ability of each to communicate; costs involved; and control that each tool can maintain.
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the rise of personal computers in the mid 1980s spurred interest in computer games
Explain about the microenvironment of a company. The Company’s Microenvironment: The forces close to the company, affect its capability to serve its customers, the compa
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
I WANT TO KNOW THAT WHAT IS INTERNET OF THE FUTURE WHAT IS WHAT I AM CURRENTLY STUDING IN MY MASTERS OF BUSINESS ADMINISTRATION ABOUT CUSTOMIZATION WOULD YOU KINDLY PROVIDE ME SOME
cover letter
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
what are the seven marketing concepts?
1. what are the importans 2. For whom use marketing managment
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