Primary grouping of direct marketing, Marketing Management

Assignment Help:

Primary grouping of direct marketing

4Cs framework  signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different characteristics.

Three primary groupings are: the ability of each to communicate; costs involved; and control that each tool can maintain.

 


Related Discussions:- Primary grouping of direct marketing

Characteristics of product oriented concept of marketing, Characteristics o...

Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1.      It stresses upon the produc

Product mix, What do you mean by product mix .

What do you mean by product mix .

Demand Forecast, How should shopper''s stop develop its demand forecasts?

How should shopper''s stop develop its demand forecasts?

Product mix strategies, Product mix strategies: A  company has severa...

Product mix strategies: A  company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe

What is a behavioral measure of customer satisfaction, What is a behavioral...

What is a behavioral measure of customer satisfaction measurement? Behavioral Measures of Customer Satisfaction Measurement: This is sometimes believed that dissatisfactio

Marketing Strategy for market leaders, Explain Marketing Strategy for marke...

Explain Marketing Strategy for market leaders with example.

Determine the importance of product - marketing mix, Determine the importan...

Determine the importance of Product - Marketing mix Product refers to goods and services offered by the organisation. A pair of shoes, a burger, a lipstick, all are product

Test marketing, approaches of fmcg companies in test marketing

approaches of fmcg companies in test marketing

Challanges of e - marketing, The challange of E - Marketing 1.       Li...

The challange of E - Marketing 1.       Limited consumer exposure and buying 2.       Skewed user 3.       Choose and clutter 4.       Security 5.       Ethical con

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd