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QUESTION 1
You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their products.
(a) Explain in detail the steps involved in developing an advertising campaign for the restaurant.
(b) Discuss the advantages and disadvantages of using advertising only as a promotion tool.
QUESTION 2
Explain how business buyer behavior is different from consumer buyer behavior. Use a buyer behavior model to explain what factors influence the buyer behavior.
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
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Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
what definition of total sales?
i need a plan for pop up shops in airports and hotels for cosmetic products, also budgeting for 2 years
Q. Explain types of Unfair Trade Practices? Following trade practices connected to advertising are held as Unfair Trade Practices under MRTP Act. (i) Falsely representing th
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
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