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QUESTION 1
You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their products.
(a) Explain in detail the steps involved in developing an advertising campaign for the restaurant.
(b) Discuss the advantages and disadvantages of using advertising only as a promotion tool.
QUESTION 2
Explain how business buyer behavior is different from consumer buyer behavior. Use a buyer behavior model to explain what factors influence the buyer behavior.
how cost structure influence o in pricing a product/
meaning of regional products or definition of regional products
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What are the ways of foreign market entry? The prospective global marketer has decided onto a market entry strategy and a marketing mix. Such are two main methods of foreign ma
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Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
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