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QUESTION 1
You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their products.
(a) Explain in detail the steps involved in developing an advertising campaign for the restaurant.
(b) Discuss the advantages and disadvantages of using advertising only as a promotion tool.
QUESTION 2
Explain how business buyer behavior is different from consumer buyer behavior. Use a buyer behavior model to explain what factors influence the buyer behavior.
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Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
Question 1: (a) What do you consider the most pressing ethical issues facing advertisers? Explain. (b) What are the key components of a communication model and how do they
What is the scope of Marketing Information System? Scope of MIS: Marketing Information system comprises a set of procedures and ways for the continuous analysis and prese
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
Assessment 2 Written or Oral Questions Base on Samsung Sliding PC 7 Series. 1. What are the different media which you propose to choose & why? 2. Mention the budget allocation for
considering the concept of product life cycle, where would you put video games in thir life cycle?
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