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QUESTION 1
You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their products.
(a) Explain in detail the steps involved in developing an advertising campaign for the restaurant.
(b) Discuss the advantages and disadvantages of using advertising only as a promotion tool.
QUESTION 2
Explain how business buyer behavior is different from consumer buyer behavior. Use a buyer behavior model to explain what factors influence the buyer behavior.
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SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif
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Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
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