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QUESTION 1
You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their products.
(a) Explain in detail the steps involved in developing an advertising campaign for the restaurant.
(b) Discuss the advantages and disadvantages of using advertising only as a promotion tool.
QUESTION 2
Explain how business buyer behavior is different from consumer buyer behavior. Use a buyer behavior model to explain what factors influence the buyer behavior.
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
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Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se
explain cash flow and funds flow with suitable example from existing corporate entity for at least three years .i.e..,2008, 2009, 2010.
Product specialization: Here the firm specializes in making a certain product that it sells to several segments. An example would be a microscope manufacturer that sells micr
Question 1 How does e-business differ from the traditional business mechanism? Question 2 Describe the six components of business models Question 3 What is virtual private ne
Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
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