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What is lead evaluation in personal selling process?
Lead evaluation:
All the processes used for lead generation may not be authentic. Marketer must concentrate on whether the lead produced has essential willingness, authority and purchasing power to buy.
Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab
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what are the types of line streching? give its examples
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Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
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