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What is lead evaluation in personal selling process?
Lead evaluation:
All the processes used for lead generation may not be authentic. Marketer must concentrate on whether the lead produced has essential willingness, authority and purchasing power to buy.
Advertiser must avoid giving his advertising work that agency that handles the advertising work of his competitor. For the reason that in that case ad agency mayn't be in a positio
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
Question: (a) ‘The basic differences between goods and services have several implications for service marketers.' (i) List the main differences between goods and services.
Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark
Identify all the environment factors that can affect the demand for consumer durables and assess the magnitude and direction for their impact
Consumer mind is black box discus
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What is Line Filling in Product Line? Line Filling: A product line can also be length though adding more items into present product range there are a few reasons for li
Define about the Personal Selling tool This tool differs from previous two in that although it still lacks relative credibility and control, degree of control is potentially lo
number of channel levels of panasonic
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