Marketing and Brand Management, Marketing Management

Marketing and Brand Management, Marketing Management

Assignment Help:

For this Final Project, imagine that an organisation that owns and manages a brand is
experiencing a critical downturn in its business. The organisation needs to expand its
brand offerings to be competitive in a global market. You are tasked with developing a
new product that would fit within this brand to introduce to a new international market
(i.e. outside the organisation’s home market).
To select an organisation and brand to feature, refer to Interbrand’s list of top 100 global
brands. An Interbrand report is included in the Unit 1 Readings. Select one brand from
among the last 50 brands (i.e. 50–100) of the Interbrand list to feature in your Final
Project. Choose a brand that is more focused on business-to-consumer (B2C) products.

Related Discussions:- Marketing and Brand Management

Concept of product life cycle, Considering the concept of product life cycl...

Considering the concept of product life cycle, where would you put video games in their life cycle?

What you understand by the concept of integrated marketing, Question 1: ...

Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov

Define the strategy development phase in brief, Define the Strategy Develop...

Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin

What do you mean by business to consumer in e-commerce, What do you mean by...

What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t

Evaluation and control in the marketing communication plan, Question 1: ...

Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi

New products development process, New products development process: Id...

New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen

Control of municipality over out-door advertising, Q. Control of Municipali...

Q. Control of Municipality over Out-door Advertising? Municipalities have been given powers to check as well as regulate outdoor-advertising in their respective municipality ar

How is product life cycle affected, How is Product Life Cycle affected? ...

How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into

Designing a physical distribution system, Question 1: A new brand of so...

Question 1: A new brand of soap has been developed that has no drying effects on the skin, has a refreshing and pleasant smell, looks attractive, and yet is a more effective cl

Consumer mind is a black box, Discuss consumer mind is a black box

Discuss consumer mind is a black box

Write Your Message!

Name

Email id

Message

Verfication Code

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd