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Question:
Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful planning.
(a) Define Marketing Research and discuss the role of Marketing Research in marketing decision making.(b) Explain the various methods of collecting primary data.(c) Distinguish between Quantitative and Qualitative Research data. (d) Why is it important to obtain secondary data before primary data?
An example explaining all the stages of this process
product marketing v/s service marketing
Competition related segmentation: Hard core loyal: Hard core loyal are those customers who continue to buy the same brand over and over again. Newspaper readers, cigarette sm
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explain right to safety
Personal selling process: the personal selling process is a logical sequence of steps that a sales person takes in dealing with a prospective customer. The approach of selling me
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
factors influecing product mix
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
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