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Question:
Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful planning.
(a) Define Marketing Research and discuss the role of Marketing Research in marketing decision making.(b) Explain the various methods of collecting primary data.(c) Distinguish between Quantitative and Qualitative Research data. (d) Why is it important to obtain secondary data before primary data?
Enumerate in detail about the communication process At a higher level, the communication process not only supports the transaction, by informing, persuading, reinforcing or di
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#1 What is the most important benefit of listening?
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inventory is a necessary evil. discuss
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
1. what are the importans 2. For whom use marketing managment
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What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1. w
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