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Question:
Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful planning.
(a) Define Marketing Research and discuss the role of Marketing Research in marketing decision making.(b) Explain the various methods of collecting primary data.(c) Distinguish between Quantitative and Qualitative Research data. (d) Why is it important to obtain secondary data before primary data?
identify and briefly describe four trends in the macro /market environment
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
differences between selling and marketting
dead line is 10-9-2014
DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con
"CONSUMER MIND IS A BLOCK BOX"-DISCUSS
What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
Question 1: (a) Describe a Press conference. (b) A Press Conference could be planned well in advance to make it effective. Several elements should be considered to make it s
What are processes for selecting target Markets? Market Targeting: Once the form has known its market segment opportunities, this has to evaluate different segments and a
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