Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Strategic marketing decisions:
Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the selection of:
1. The product mix which the firm will produce
2. The market segments to which the firm will sell, and
3. The marketing mix which the firm adopt for attaining long term profits and profitabily.
In more usual terms, the expression refers to the problem of deciding what business the firm is in and what kinds of business man it seeks to enter. Specific questions addressed are: what are the firm's marketing objectives and goals; should the firm seek to diversify, in what areas of markets and marketing, how vigoursly; and how the firm should develop and exploit its present product market position. An important feature of the overall business decision process is that a large majority of decisions must be made with the framework or limited total resources. Regardless of how large or small the firm, strategic marketing decisions deal with a choice of the resource commitments among the marketing alternatives. The object is to produce a resource allocation patern which will offer the best potential for meeting the firms overall objectives as well as the specific marketing objectives.
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
Marketing function: The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
explain one stage channel of distribution
Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
approaches of fmcg companies in test marketing
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd