Strategic marketing decisions, Marketing Management

Assignment Help:

Strategic marketing decisions:

Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the selection of:

1.       The product mix which the firm will produce

2.       The market segments to which the firm will sell, and

3.       The marketing mix which the firm adopt for attaining long term profits and profitabily.

In more usual terms, the expression refers to the problem of deciding what business the firm is in and what kinds of business man it seeks to enter. Specific questions addressed are: what are the firm's marketing objectives and goals; should the firm seek to diversify, in what areas of markets and marketing, how vigoursly; and how the firm should develop and exploit its present product market position. An important feature of the overall business decision process is that a large majority of decisions must be made with the framework or limited total resources. Regardless of how large or small the firm, strategic marketing decisions deal with a choice of the resource commitments among the marketing alternatives. The object is to produce a resource allocation patern which will offer the best potential for meeting the firms overall objectives as well as the specific marketing objectives.


Related Discussions:- Strategic marketing decisions

PEST ANALYSIS, Select THREE of the godrej consumer products ltd. SBUs and u...

Select THREE of the godrej consumer products ltd. SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the select

Management, technolgoy can change the following three factors? a. politics ...

technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns

Description of algebra, In algebra, it seems appropriate that a sequence of...

In algebra, it seems appropriate that a sequence of content designed to help mother and father better comprehend Algebra's primary ideas should start with a description of Algebra

How is product life cycle affected, How is Product Life Cycle affected? ...

How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into

What is role of competitors in microenvironment of a company, What is the r...

What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo

Marketing and customer value, MARKETING AND CUSTOMER VALUE Creating and...

MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra

Evaluate the firms marketing strategy, You are the Marketing Consultant wor...

You are the Marketing Consultant working for a client in ANY ONE of the following firms: a soft drink manufacturer, a mobile telephone service provider, a bank, or a retail oper

What is message control, Message Control Control over the message is e...

Message Control Control over the message is essential to ensure that intended message is transmitted to and received by the target audience. Moreover, this message should be c

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd