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The Role of Communication in Exchange Transactions
Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network whose sole purpose is satisfaction of customer needs and wants. Communication plays a significant role in these exchange networks
How marketing efforts can be controlled and evaluated? Marketing Efforts with Implementation, Control and Evaluation: Marketing is not a controlled process within an insu
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what is the significance of retail as an industry
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