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Explain the term -Personal selling
You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a direct presentation of the product to the consumers or prospective buyers. It refers to use of salespersons to persuade the buyers to act favourably and buy product. It's most effective promotional tool in case of industrial goods.
What do you mean by product mix .
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Service Offered by Ad-agency :- These days ad agencies give wide range of services like planning and preparation of ad and execution of ad with selection of media, sales promotion,
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