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Explain the term -Personal selling
You should have come across representatives of different companies knocking at your door and persuading you to buy their product. It's a direct presentation of the product to the consumers or prospective buyers. It refers to use of salespersons to persuade the buyers to act favourably and buy product. It's most effective promotional tool in case of industrial goods.
Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv
brand personality of MacDonald
Question 1: A questionnaire is an important tool for getting information from respondents. Questionnaire should thus be properly designed to meet research objectives. (a)
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
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various approaches to test marketing
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Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde
Primary grouping of direct marketing 4Cs framework signifies the key characteristics and shows relative effectiveness of the tools of promotion across various different charac
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
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