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Explain about the focus of societal marketing concept.
Societal Marketing Concept:
Focus: The focus of the firm follow societal marketing idea is to prevent many social evils as like pollution and drug abuse etc.
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Market Segmentation This provides to the procedure of breaking the mass market up into discernible subgroups, where each subgroup has obvious demographic and another identifiab
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
Solving Customer Problems in Ways They Never Imagined
On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
advertising campaigns and there work in developing awareness among public
To equip future accountants with the knowledge of integrating the information system of an organization. Outcome: At the completion of the assignment, students should be able
explain consumer mind is a black box
approches of test marketing in FMCG
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