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Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Evaluate the priomotional strategies that can be used by retailers
write a note on Importance & scope of marketing?
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What is the role of Public Warehouses in distribution channels? Public Warehouses: The public warehouses rent space to owners of inventory thus eliminating the requiremen
Store merchandising Store merchandising can be a complicated subject and various bulky books have been devoted to it. Simply, the term merchandising in the context of Store Mer
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
Considering the concept of product life cycle, where would you put video game in their life cycle
Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
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