Evaluate the concept of the product life cycle, Marketing Management

Assignment Help:

Question 1:

Evaluate the concept of the "product life cycle" (PLC) as a strategic management tool. Use examples to show how components of the marketing mix alter and change in relative importance within each stage of the PLC.

Question 2:

Explain why it is necessary for marketing managers to keep up to date with relevant technological developments. Illustrate your answer with examples to show how with the advent of internet, this has changed the ways of carrying out the marketing activities.

Question 3:

Using a flow diagram, illustrate the main sequential stages of the Marketing Planning Process (MPP). Then, explain the kind of marketing activities, information gathering and decisions made by management at each of the stages listed.


Related Discussions:- Evaluate the concept of the product life cycle

Explain about the individual customer marketing, Explain about the Individu...

Explain about the Individual Customer Marketing. Individual Customer Marketing: As a marketers detects as several segments as there are consumers then each segment is com

Discuss about green marketing in briefly, Discuss about Green Marketing in ...

Discuss about Green Marketing in briefly. Green Marketing: Unfortunately, a majority of people think that green marketing refers only to the promotion or advertising of p

Buying behaviour, Buying behaviour: Consumer decision making varies wit...

Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar

Show the media-availability in advertising, Q. Show the Media-Availability ...

Q. Show the Media-Availability in advertising? Media-Availability: Sometimes it is probable that desired space for advertisements in print media is already booked by some oth

What do you meant by total customer satisfaction, Question 1: (a) What...

Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation

Pricing objectives, Q.   Explain the objectives of a firm seek in pricing? ...

Q.   Explain the objectives of a firm seek in pricing?                                 OR Described the various pricing objectives Ans.:  A business firm has a nu

Product planning and development, What is the product planning and developm...

What is the product planning and development in scope of marketing? Product planning and development in function of research: A product is something that is given by a bus

Types of strategies used in international marketing, What are the types of ...

What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global

Explain about the line extension, Explain about the Line Extension. L...

Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd