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difference between the personal selling and salesmanship?
The Role of Communication in Exchange Transactions Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network who
State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
how would you classify a polyhedron with 8 faces?
#1 What is the most important benefit of listening?
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
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