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usefulness of marketing mix in amarket or a even a company
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
brief explanation on positioning
The purchase of the smartphones by the netizens has a psychological or functional motive?
Exploring the marketing and sales strategies utilised by your organisation or one you have researched, determine to what extent the marketing concept has been adopted. How have sa
Characteristics of Sellings oriented concept of marketing, Marketing Management
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