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Define the marketing by as a Discipline.
Marketing as a Discipline:
The subject of marketing has involved out of business that has derived its existence by economics. But after emerging by business, marketing has got its strength from associated areas law, statistics, anthropology, psychology, sociology, mathematics since the related problems impinge heavily onto consumer behaviour, research onto consumer requirements, legal aspects of marketing, advertising media, promotion and pricing methods etc.
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
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Question 1 The event manager plays a pivotal role in event management company. Discuss his role and explain the important steps he has to take to ensure a successful event
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
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Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
what you mean by core concept marketing?and types
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