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Define the marketing by as a Discipline.
Marketing as a Discipline:
The subject of marketing has involved out of business that has derived its existence by economics. But after emerging by business, marketing has got its strength from associated areas law, statistics, anthropology, psychology, sociology, mathematics since the related problems impinge heavily onto consumer behaviour, research onto consumer requirements, legal aspects of marketing, advertising media, promotion and pricing methods etc.
does the marketing exits solely to increase the profits
What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev
various approaches that are followed by fast moving consumer goods companies in test marketing
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Illustrates the total environment in marketing? Marketing is a part of total environment: Total environment may be explained as the combination of all the resources and In
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
What is personal selling? Explain the term in briefly. Personal Selling: Personal Selling is the communication technique in that sales people builds the personal relation
Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of
What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
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