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Define the marketing by as a Discipline.
Marketing as a Discipline:
The subject of marketing has involved out of business that has derived its existence by economics. But after emerging by business, marketing has got its strength from associated areas law, statistics, anthropology, psychology, sociology, mathematics since the related problems impinge heavily onto consumer behaviour, research onto consumer requirements, legal aspects of marketing, advertising media, promotion and pricing methods etc.
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing
Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh
describe five challenes affecting markerters in 21st centuary
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma
discuss about the consumer mind is a black box
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
Illustrate the changing packaging in strategic decision? Changing the packaging: This may want to take the advantage of a new development like the container invented of la
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
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