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Define the marketing by as a Discipline.
Marketing as a Discipline:
The subject of marketing has involved out of business that has derived its existence by economics. But after emerging by business, marketing has got its strength from associated areas law, statistics, anthropology, psychology, sociology, mathematics since the related problems impinge heavily onto consumer behaviour, research onto consumer requirements, legal aspects of marketing, advertising media, promotion and pricing methods etc.
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
As this course progresses collect examples of promotional materials and advertising from various health related organizations. You can select various media forms but be sure to in
what is test marketing and various approcehes that are followed by FMCG companies in test marketing
on line marketing
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
Explain Henry Assael Model of buying decision behavior .
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
place/distribution is a crucial aspect of the marketing mix.discuss this marketing mix variables and how attention to its (place)is necessary despite the fact that it increases the
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