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Brand Awareness
This is a common of customer knowledge that a particular brand exists.
Brand Extension
This is a marketing planning that takes the brand name of one product types and extends it to another for purposes of require credibility and recognition for the new product type. An example of this would be Puma, an athletic shoe manufacturer, entering the clothing business.
assess the impact of fiscal and monetary policy on business organisation and their activities ?
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
comprehensive discussion about promotion and adverising
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Describe about the direct marketing In 1990s direct marketing became a more prominent tool in mix as technology had enabled a form of communication by appealing personally and
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
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Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w
Define the concept of strategy decision in product line. An associated product strategy decision comprises the consideration of the breadth and depth of the product line. As gi
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