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Question 1:
Describe the types of new service developments and its stages
Question 2:
Describe the concept of lack of inventory capability in managing supply and demand in service
Consumer Behaviour Consumer buying behaviour refers to the buying behaviour of final consumer's individuals and households who buy goods and services for personal consump
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
impact of having inadequate system design in the lead time and engineering cost
Component of modern concept of the marketing: 1. Customer oriented: the very first and the most important base of modern concept of marketing is that it is a customer
market testing tools
Problem: Elasticity, Total Revenue and Marginal Revenue For Each of the following cases, what is the expected impact on the total revenue of the firm? Explain your reasoning
consumer profile of typical buyer of rayban
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
How is customer relationship affected in business market and the consumer market? Close Supplier: In Customer relationship there is a smaller customer base but having s
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