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A World of Marketing Communications
All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communicate with a range of stakeholders. This may be in order to get services and materials to undertake their business activities, or to collaborate and coordinate with others to secure suitable distribution of their services and goods. Additionally, there are consumers - you and me - people who are free to choose among many hundreds and thousands of product offerings. Marketing communications provides a core activity so that all interested parties can understand the intentions of others and appreciate the value of the services and goods offered.
A manufacture of hardware products wants enter into new markets overseas. They are initially planning to market its products and establishing sales organizations in India, Banglade
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Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from
PRODUCT MIX OF LG COMPANY
case study questions to be answered.
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The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr
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