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A World of Marketing Communications
All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communicate with a range of stakeholders. This may be in order to get services and materials to undertake their business activities, or to collaborate and coordinate with others to secure suitable distribution of their services and goods. Additionally, there are consumers - you and me - people who are free to choose among many hundreds and thousands of product offerings. Marketing communications provides a core activity so that all interested parties can understand the intentions of others and appreciate the value of the services and goods offered.
Question: (a) Why are services generally more difficult to evaluate - both before and after consumption - as compared to most goods ? (b) Discuss how customer expectations
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
which retailers have the strongest image and equity in your mind? Think about the brands they sell. Do they contribute to the equity of the retailer? conversely, how does that reta
exchange oriented stage
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Elements of the marketing: the marketing thinking starts with the customer needs. Today each marketer wants to retain and satisfy the customer because of the intense competition.
What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
depict the concept of line stretching and the three uses for it?
critically analyze mr.vincent''s reasoning
What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products
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