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Question 1:
Describe why the three segments of the very young, the working women and the elders need different advertising strategies now.
Question 2:
Describe the advantage of Direct Marketing. Show all the methods and media used for it.
Question 3:
Explain DSS and its role in ad budgeting methods.
Describe, with examples, the TWO forms of IT/IS controls that exist to ensure complete, accurate processing of data and safeguarding of privacy and security. There are two cate
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
What is pricing in functions facilitating exchange? Pricing: Determination of price of a product is a significant function of marketing manager. Product’s price is influen
Question 1: A new brand of soap has been developed that has no drying effects on the skin, has a refreshing and pleasant smell, looks attractive, and yet is a more effective cl
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
Assess the conceptual framework of market orientation that is presented in the article. Account for the five recently advanced perspectives on market orientation that are integrate
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
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