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suppliers of a hotel have
What are the phases of Web Marketing? There are many millions of people buying online all day. When they’re not buying through you then whose fault is which - theirs or yours?
"consumer mind is a block box"-discuss
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
Categorization of the advertising:- The objective of advertising differs under different situations. One advertiser may perhaps seek to generate immediate response from the cus
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The world is changing dramatically with the internet becoming increasingly the panacea for all things that touch the customer and the customer-facing processes. However an enterpr
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych
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