Question:

You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks:

(a) Identify different marketing communications tools that can be used to promote your products to these customers.

(b) Explain criteria that influence the choice of the different marketing communications tools available to this organisation.

You are employed in the marketing department of a soft drinks (e.g. cola) manufacturer. Using examples from your business:

(a) Identify and describe the different channels of distribution that may be used by your business.

(b) Explain how your business can use Information and Communications Technology (ICT) to develop and maintain effective relationships in its distribution channels.