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Question:
You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks:
(a) Identify different marketing communications tools that can be used to promote your products to these customers.
(b) Explain criteria that influence the choice of the different marketing communications tools available to this organisation.
You are employed in the marketing department of a soft drinks (e.g. cola) manufacturer. Using examples from your business:
(a) Identify and describe the different channels of distribution that may be used by your business.
(b) Explain how your business can use Information and Communications Technology (ICT) to develop and maintain effective relationships in its distribution channels.
Question: You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks: (a) Ide
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
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What are the various stages of new product development? Each of New Product Development’s stages involves considerable study and analysis at each stage. A management decision i
Question 1: a) Distinguish clearly between the aims and the specific objectives of a food and beverage operation. Critically assess some of the specific "qualitative" and "qua
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
three types of methods used for measuring customer satisfaction
what are the identifying the major channel alternatives ?
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
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