Identify different marketing communications tools, Marketing Management

Assignment Help:

Question:

You are employed by a business that supplies office furniture to Business-to-Business (B2B) customers. You have been asked to complete the following tasks:

(a) Identify different marketing communications tools that can be used to promote your products to these customers.

(b) Explain criteria that influence the choice of the different marketing communications tools available to this organisation.

You are employed in the marketing department of a soft drinks (e.g. cola) manufacturer. Using examples from your business:

(a) Identify and describe the different channels of distribution that may be used by your business.

(b) Explain how your business can use Information and Communications Technology (ICT) to develop and maintain effective relationships in its distribution channels.


Related Discussions:- Identify different marketing communications tools

Product life cycle, considering the concept of product life cycle, where wo...

considering the concept of product life cycle, where would you put video games in their life cycle

Introduction to new product development, New product development: once a c...

New product development: once a company has carefully segmented the market, chosen its target customers, identified their needs, and determined its market positioning, it is bette

Brand building process, Brand building process: Having understood the...

Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t

Describe the manufacturing process , As discussed in the video lectures for...

As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.

What is strength of brand equity, What is strength of brand equity? Sim...

What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi

Trigogometry, If b+c=3a,then the value of cotB/2 cotC/2 is equal to....

If b+c=3a,then the value of cotB/2 cotC/2 is equal to....

Wilbur schramm’s modal, WILBUR SCHRAMM'S MODAL A well-known communicati...

WILBUR SCHRAMM'S MODAL A well-known communication expert gives a important contribution in the field of communication. He customized the Shannon & Weaver's Model of communic

Case let, How are Indian customers visiting Shoppers’ stop any different fr...

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?

What is influence of the human resource information system, What is influen...

What is influence of the human resource information system? Affect of Human Resource Information System (HRIS): Firms have invested upon the software for P+R as Oracle, S

Music2GOMulti-player, music2GOmulti-player marketing strategy review

music2GOmulti-player marketing strategy review

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd