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Explain about the online research phase.
Online Research Phase:
In the phase of online research, you should research your market. Who are your major competitors? What are they performing online? SEO, PPC, press releases, improve their own products, do associate marketing or sense? What are their generally weaknesses? Do they present a guarantee? Is their product actually good? Do they build links continually or not?
Who is your desired customer? Where do they associate: YouTube or MySpace? Are they desperate buyers or freebie seekers? What considers them to buy one or other product? Read forums, reviews, testimonials to determine as much as you can regard your target market.
What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
Q. Evaluation of Advertising Media - Newspaper? Newspaper: - Newspaper is brought mainly for their news values. Newspapers are published in a variety of languages. In country l
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Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
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