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1. Write a note on importance of consumer behavior for a business firm?2. Define the term 'Price'.3. Distinguish between Marketing Concept and Selling Concept?4. What are the new trends in advertisement?5. Briefly explain the following :a) Socio -culture environmentb) Marketing environment interface.
role of stakeholders in marketing planing
WHAT IS TEST MARKETING AND ITS APPROCHES FOLLOWED BY FMCG COMPANIES
How should Shoppers? Stop develop its demand forecasts?
Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
• example of product line strategies
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
definition of brand
how to write a channel design decision: intensive, selective and exclusive
Question: (a) What is meant by inventory? (b) Name the typical items carried in inventory. (c) What are the assumptions for the Economic Order Quantity (EOQ)? (d) What
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
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