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Major decisions in sales promotion: in using sales promotion a company must establish its objectives select the tools develop the program pretest the program implement and control
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
How should Shoppers? Stop develop its demand forecasts?
Explain the key function of marketing communication Many organisations have evolved without marketing being recognised as a key function, let alone as a core philosophy. There
Problem 1: Discuss the formulation of Sales strategy in brief. Definition of sales Strategy Formulation of Sales Strategy Transportation Problem 2: Compa
Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
henry assael model of buying decision behaviour along with the diagram
What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star
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