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What is internal marketing?
Internal Marketing:
Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing principles, particularly senior management. Although internal marketing is the task of hiring, motivating and training capable employees want to serve customers well.
Smart marketers know that marketing activities into the company is as significant as, or even more therefore than, marketing activities directed external the company.
the various approaches that are followed by FMCG companies in test marketing
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knowing your competitors
various approaches that are followed by fast moving consumer goods companies in test marketing
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