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What is internal marketing?
Internal Marketing:
Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing principles, particularly senior management. Although internal marketing is the task of hiring, motivating and training capable employees want to serve customers well.
Smart marketers know that marketing activities into the company is as significant as, or even more therefore than, marketing activities directed external the company.
Question 1: (a) Discuss any five factors that need to be considered when drafting an offer. (b) Once the offer has been drafted, what could be done to make that offer more
service life cycle
importance of Balancing Customer and Competitor Orientations
#quAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, whi
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
approaches followed by FMCG in test marketing
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
Customer's mental process of judging value: 1. The customer assigns weight age for each benefit; different benefits gain different weight age, depending on the priority
Market segmentation producer or how to segment the market: 1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v
Y= P(1+(r/100))^t
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