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What is internal marketing?
Internal Marketing:
Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing principles, particularly senior management. Although internal marketing is the task of hiring, motivating and training capable employees want to serve customers well.
Smart marketers know that marketing activities into the company is as significant as, or even more therefore than, marketing activities directed external the company.
Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
various approaches to test marketing
Draw the typical profile(s) of Shoppers’ Stop customer segmen
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
Explain the term- Promotion of product Promotion: If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
Question 1: How different is administrative law from civil law and criminal law? Explain your answer by giving examples and citing court decisions. Question 2: What are
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