Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Q. Explain market segmentation? Tell need to segment the markets?
OR
Clarify the term market segmentation & briefly explain the need to segment the market?
Ans.: Markets are not homogenous and they are made of various segments. A market is the aggregate of consumers of a given product & consumers vary in their characteristics parching behavior. It is possible to disaggregate the consumers into segments in such that in require characteristics and buying behavior; the members vary considerably among segments.
Segmentation profit the marketer as:-
For example: Ford Strategy - Through segmentation car manufacturers have achieved useful insights on the product features to be provided to different segments of car buyers.
Advantage the customer as well.
Then, to compete more effectively, various companies go for target marketing which can establish and communicate the distinctive advantage of the company's market offering. This procedure is called as market segmentation.
For example.: GM has recognized 40 different customer requirement & 40 different market segments in which it would be present with its vehicle.
understand concepts with examples of need,want,demand
What are very carbadictory strategies of pricing new products? Pricing new products should choose in between two very carbadictory strategies as given below here: 1. A high
building brand equity
What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product
Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A. Consumer or industrial market: the producer of cons
All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor
explain right to safety
consumer profile of typical buyer of rayban
How should shoppers Stop develop its demand forecasts?
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd