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Give the example of direct marketing
For instance, charges for packing and delivery need to be incorporated. Product may also need to be altered or adapted to the market. For illustration, some electrical products are marketed through different countries on home shopping channels and websites. Electrical requirements of each region or country need to be incorporated within product specification of each country's offering. In addition to these changes, promotion component is also different, simply as communication is required directly with each targeted individual. To do this, direct-response media should be used.
1) What are the stages described in the model of the entrepreneurial process? What are the factors that give birth to a new enterprise and influence how it develops from an idea to
Explain about the overall objective of Marketing Information System. The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors
You are currently working for a company called Pierogi''s and More....
How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
Explain the various approaches that are followed by FNCG companies in test marketing
what are the pricing objectives?
1. Describe Back to Nature’s target market. [5 marks] 2. Outline Back to Nature’s (business and marketing) objectives. [5 marks] 3. Describe and evaluate the promotional strategies
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
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