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Q. Selection of an Advertising Agency?
The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the selection of suitable ad-agency. There are around 625 registered advertising agencies operating in India. All agencies don't suit all advertisers. Advertisers may perhaps have different needs and requirements. Prior to making the choice of an advertising agency the advertiser should first be clear about the objectives of advertising appropriation for advertising budget. Following Factors must consider while selecting an Advertising Agency.
What are the Functions of Advertisement in Marketing? Functions of Advertisement: a) Enhance the market potential. b) Increase the sales. c) Communication to target
Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
What are the disadvantages of joint ventures? Joint ventures also have disadvantages, which are given below: • Partners do not consist of full control of management • May
How should marketing deliver value? It is the nature of marketing. Marketer has to track customer requirements and deliver the product as per their needs. The company should sa
What is the meaning of marketing concept? Meaning: Marketing concept means that the achievement of organizational goals based on determining the wants and needs of the tar
Do some industry research as to educational lead generating. Determine a target market for this type of biz Find unrelated sites that have much of the targeted demographic as
What are the ways to indirect or direct export or production within a foreign country? There are a variety of ways in that organizations can enter foreign markets. The major wa
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
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