Selection of an advertising agency, Marketing Management

Assignment Help:

Q. Selection of an Advertising Agency?

The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the selection of suitable ad-agency. There are around 625 registered advertising agencies operating in India. All agencies don't suit all advertisers. Advertisers may perhaps have different needs and requirements. Prior to making the choice of an advertising agency the advertiser should first be clear about the objectives of advertising appropriation for advertising budget. Following Factors must consider while selecting an Advertising Agency.


Related Discussions:- Selection of an advertising agency

Organisation''s need for additional staff, Identify FIVE factors that shoul...

Identify FIVE factors that should be taken into account when forecasting an organisation's need for additional staff. Future Operations/demand Future planned levels of org

Slope, What is the slope of a line that contains points (2,4) and (-2,-4) ?...

What is the slope of a line that contains points (2,4) and (-2,-4) ?

GE matrix, how do I incorporate GE matrix to the palm oil production?

how do I incorporate GE matrix to the palm oil production?

What is competitive parity method, Q. What is Competitive Parity Method? ...

Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with

Types of participants significant in distribution channels, How many types ...

How many types of participants are significant in distribution channels? There are following types of participants are significant in distribution channels as given below:

Mgt222. e-commerce, U-Build-It Hardware Company is a chain of five stores s...

U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand

Define the most important cost concepts, Problem 1: (a) Define the fou...

Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.

Determine about the industrial goods, Determine about the Industrial Goods ...

Determine about the Industrial Goods   Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go

Brand building process, Brand building process: Having understood the...

Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t

Marketing environment, identify the major trends in the firm''s natural and...

identify the major trends in the firm''s natural and technological environment.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd