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Q. Selection of an Advertising Agency?
The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the selection of suitable ad-agency. There are around 625 registered advertising agencies operating in India. All agencies don't suit all advertisers. Advertisers may perhaps have different needs and requirements. Prior to making the choice of an advertising agency the advertiser should first be clear about the objectives of advertising appropriation for advertising budget. Following Factors must consider while selecting an Advertising Agency.
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
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Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
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