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Question 1:
(a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, describe the most suitable promotional message, giving examples of such messages.
- Highly dogmatic consumers - Inner-directed consumers - Consumers who are visualizers versus consumers who are verbalizers
Question 2:
(a) What is cross-cultural consumer analysis and what is its importance to marketers?
(b) "Many organizations fail on the international market because they fail to understand differences." Discuss this statement, illustrating your answer with examples.
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Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide
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