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Question 1:
(a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, describe the most suitable promotional message, giving examples of such messages.
- Highly dogmatic consumers - Inner-directed consumers - Consumers who are visualizers versus consumers who are verbalizers
Question 2:
(a) What is cross-cultural consumer analysis and what is its importance to marketers?
(b) "Many organizations fail on the international market because they fail to understand differences." Discuss this statement, illustrating your answer with examples.
BC4 is a manufacturer of bedroom furniture with four factories in the south of the country. As a result of declining company financial performance, the Managing Director (MD) engag
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. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING
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Tools of Promotion Advertising A paid form of non-personal communication regarding to an organization and/or its manufacture to a target audience via a mass medium. P
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