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Question :
(a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in research and development as a share of output recently matched the previous record, 2.9% of GDP, set at the height of the space race. America is home to 27 of the 30 universities that put out the most cited scientific research and it is still good at developing these ideas." Source: The Economist, 16 March 2013
Building new knowledge through research and development as well as the use of technology, is today considered to be of utmost importance in order to increase a Nation's competiveness. Discuss the extent to which knowledge building through research, development and innovation can generate benefits both for firms and the economy.
(b) What is a knowledge audit and why do firms find it necessary to conduct such a knowledge audit in order to drive their knowledge management initiative.
Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the
Compare and contrast three planning tools used in management accounting, indicating how effective you judge each to be and why. Your judgments should be supported by evidence.
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Forms of Consumer Promotion: 1 free distribution of samples: it involves free distribution of samples to ultimate consumers. The samples may be distributed door to door or ma
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
i want to add the 7p''s in hotel industry
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
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