Value pricing, Marketing Management

Assignment Help:

Value  Pricing  :  Value  pricing  is  a  modern  innovative  and  individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover costs, but to just capture the value of the product retained by the customer. Analysis will willingly show that the following scenario is possible with the cost value price chain.

Value > Price > Costs Price > Value > Costs Price > Costs > Value Price > Value > Costs

Under Scenario following are the issue:

A.   Marketer recovers costs through cost, but not succeeds to recover the value of his product.

B.   He recovers his costs along the value.

C.   The value that he passes on to the customer is yet lesser.

D.   He matches the value and price and wins customer loyalty and since the value created is larger than his costs, he ensures his profits.


Related Discussions:- Value pricing

Define the strategy development phase in brief, Define the Strategy Develop...

Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin

What is budget allocation, What is Budget allocation Sales department...

What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum

Increase in non commercial ads, Increase in Non commercial Ads: - These day...

Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren

Developing an advertising campaign for the restaurant, QUESTION 1 You h...

QUESTION 1 You have been appointed as a marketing manager for a restaurant selling ‘healthy food' in the city centre. They have asked for your advice on advertising their produ

Purchase and decision implementation in decision making, Explain about purc...

Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu

Marketing mix: a bird eye view, Marketing Mix:  A bird eye view H...

Marketing Mix:  A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix

Explain marketing in words of american marketing association, Explain about...

Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and

Mr., How should Shoppers? Stop develop its demand forecasts?

How should Shoppers? Stop develop its demand forecasts?

Explain about the brand equity, Explain about the Brand Equity. Brand...

Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod

Communications opportunity analysis, Objectives/Learning Outcomes The m...

Objectives/Learning Outcomes The module coursework assessment is designed to enable you to partially demonstrate the learning outcomes required for the successful completion of

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd