Value pricing, Marketing Management

Assignment Help:

Value  Pricing  :  Value  pricing  is  a  modern  innovative  and  individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover costs, but to just capture the value of the product retained by the customer. Analysis will willingly show that the following scenario is possible with the cost value price chain.

Value > Price > Costs Price > Value > Costs Price > Costs > Value Price > Value > Costs

Under Scenario following are the issue:

A.   Marketer recovers costs through cost, but not succeeds to recover the value of his product.

B.   He recovers his costs along the value.

C.   The value that he passes on to the customer is yet lesser.

D.   He matches the value and price and wins customer loyalty and since the value created is larger than his costs, he ensures his profits.


Related Discussions:- Value pricing

What is the role of market intermediaries, What is the role of market inter...

What is the role of market intermediaries? Marketing Intermediaries: Marketing Intermediaries Firms which help the company to promote sell and distribute its goods to la

Message - source of advertisement, Q. Message - Source of advertisement? ...

Q. Message - Source of advertisement? Message-Source:- Person who converse the message of advertiser to the target audience. Also known as brand-ambassador instance sport

Explain the various elements of the marketing process, A Convertible Ultrab...

A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi

Illustrate the the advertising effects on business cycle, Q. Illustrate the...

Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus

Brand management, what is upward and downward streching of brands

what is upward and downward streching of brands

Explain the demographic environment, Explain the Demographic Environment. ...

Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race

Measuring the advertising effectiveness, Q. Measuring the Advertising Effec...

Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb

Difficult to evaluate percentage response, Q. Difficult to Evaluate percent...

Q. Difficult to Evaluate percentage response? For estimate effectiveness some response is desired from the customers. However because total numbers of readers/ viewers of media

Describe in detail about sales promotion, Describe in detail about Sales pr...

Describe in detail about Sales promotion   This refers to short-term and temporary incentives to purchase or induce trials of new goods. Tool includes contests, games, gifts, tr

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd