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Elements/Component of print Advertising Copy:-
Advertising-Copy is prepared subsequent to combining various components or elements of Ad-copy. Elements and Components of ad-copy made for dissimilar media are different. In the prospective discussion Elements/components of print ad copy and broadcast ad copy are discussed. Components of print-Ad-copy are headlines and subheads along with body-copy and blurbs, slogans, boxes and Illustrations, panels, Identification- marks and Closing ideas etc.
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
Channel management in rural market: In rural distribution we need relatively longer chain distribution involving multiple channels as we have widely scattered markets. Multi
Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
what would you suggest to avoid delays in despatch of products
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
marketing strategy of arrorw shirts
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
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