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What is comprised in green or environmental marketing?
Green or environmental marketing comprised all activities designed to generate and assist any exchanges intended to satisfy human wants or requirements, so that the satisfaction of these wants and needs arises, with minimum impact upon the natural environment. The products making green claims must state they are “fewer environmentally harmful” quite than “Environmental friendly”. Therefore green marketing must look at minimizing environmental harm, not essentially eliminating this.
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Answer for a caselet
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Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
what is down-market stretch?
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