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Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
what challenge will Groupon face in the future
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
Discuss the meaning of packaging by elaborating. The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the sign
State about the marketing mix Marketing comprise a number of activities. To start with, an organisation may decide on its target group of customers to be served. Once the tar
Explain in detail about the Direct marketing Direct marketing seeks to target individual customers with intention of delivering personalised messages and building a relationshi
Definition for outbound logistics
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
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