Caselets, Marketing Management

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How is advertising affected by retaining customers, How is Advertising affe...

How is Advertising affected by retaining customers of a firm? Advertising: Customers genrally influence other members of their affect group who rely upon them for referen

Test marketing., explain the various approaches better followed by smcg com...

explain the various approaches better followed by smcg companies in test marketing?

Promotion, i have to market a luxury soap for a company and than present a ...

i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,

What is place utility in marketing, What is Place Utility in marketing? ...

What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza

International marketing, 1. Define international marketing and furnish its ...

1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.

Marketing micro environment, Micro environment: Micro environment refers t...

Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non

What is efficiency control in MIVE, What is efficiency control in MIVE? ...

What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su

Elaborate the term brand in brief, Elaborate the term Brand in brief. ...

Elaborate the term Brand in brief. Brand: Brand is nothing but a method of creating an identity for a product somewhat as Amitabh Bachan whose name suggests a certain ide

Discuss about sales promotion in shortly, Discuss about Sales Promotion in ...

Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent

Explain remedy under consumer protection act, Q. Explain Remedy Under Consu...

Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can

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