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Increase in Non commercial Ads: - These days a variety of non commercial ads are issued by government departments Social organizations for general public. For instance ad on awaren

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Illustrate the main roles of communication At a fundamental level, communication can assume one of four main roles: 1.  It can inform and make potential customers aware of a

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Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any

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What are demands, wants and desires and how do you link these to the marketing process?

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What is test marketing? Explain the various approaches that are followed by FMCG Companies in test marketing.

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