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how was the need for this product identified?
Should video game companies continue to alter their products to include other functions such as email?
How should Shoppers’ Stop develop its demand forecasts?
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and
Illustrates the Social Environment in marketing activities? Social Environment: Social Environment Living standards and quality of life Green movement: the trend occurri
What is Conditional Probability? Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
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