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consumer profile of typical buyer of rayban
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
Ethical choice of the market targets: Market targeting sometimes generates public controversy. The public is concentred when the marketers take unfair advantage of valuable gro
Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
three types of methods used for measuring customer satisfaction
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
Question (a) When delivering an assertive confrontation message to an employee, you have to be careful not to become defensive or reactive if the employee becomes argumentati
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