Caselets, Marketing Management

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How does green marketing lead to innovation, Question: (a) List and di...

Question: (a) List and discuss with examples the four factors that influence consumer purchase decision. (b) To what extent ‘branding' is important for a product and ho

Test marteting, various approches of test marketing in FMCG

various approches of test marketing in FMCG

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What are the derived demands in business market and the consumer market? Derived Demands: The demand for several business goods is eventually derived by demand of goods of

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