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Question 1:
(a) Discuss any five factors that need to be considered when drafting an offer.
(b) Once the offer has been drafted, what could be done to make that offer more appealing?
Question 2:
(a) Discuss why a consumer direct marketing firm should evaluate the cultural factors before entering an international market.
(b) Outline the importance of customer equity and explain how a direct marketing firm can differentiate its customers according to its profit goals.
Question 3:
(a) Briefly describe the relevance of ethics and law in Direct marketing.
(b) Differentiate between consumer direct marketing and business- to business direct marketing.
Boolean algebra differs from normal algebra in three different ways: The values are of a logical and not of a numerical character. The operations applicable to those values. The pr
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
what is down market stretch and give some example?
dead line is 10-9-2014
#Should video game companies continue to alter their products to include other functions such as email? Shouldvideo_game_companies_continue_to_alter_their_products_to_include_othe
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
What are the interest of organization, customers and society? We should be specified here the interests of the organization, customers, and society. Very frequently these inter
Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv
Concept Development and Testing The third stage in the procedure is concept development and testing. Concepts can take on several forms are following: 1). A product idea is
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