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Question 1:
(a) Discuss any five factors that need to be considered when drafting an offer.
(b) Once the offer has been drafted, what could be done to make that offer more appealing?
Question 2:
(a) Discuss why a consumer direct marketing firm should evaluate the cultural factors before entering an international market.
(b) Outline the importance of customer equity and explain how a direct marketing firm can differentiate its customers according to its profit goals.
Question 3:
(a) Briefly describe the relevance of ethics and law in Direct marketing.
(b) Differentiate between consumer direct marketing and business- to business direct marketing.
Determine the Number of decision-makers In consumer markets a single person very often makes decision. In organisational markets decisions are made by many people within buy
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How should shoppers Stop develop its demand forecasts?
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Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
consumer mind is a black box -discuss
Q: What types of common cause variation and special cause variation are evident in this case? Q: Of Deming's "5 Deadly Diseases," please describe how each of the following di
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a
Question: (a) You have been requested by your CEO to organize a news conference. Show how you would organize same. (b) If you expect to have success issuing news releases
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