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Question 1:
(a) Discuss any five factors that need to be considered when drafting an offer.
(b) Once the offer has been drafted, what could be done to make that offer more appealing?
Question 2:
(a) Discuss why a consumer direct marketing firm should evaluate the cultural factors before entering an international market.
(b) Outline the importance of customer equity and explain how a direct marketing firm can differentiate its customers according to its profit goals.
Question 3:
(a) Briefly describe the relevance of ethics and law in Direct marketing.
(b) Differentiate between consumer direct marketing and business- to business direct marketing.
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the p
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
Question 1: (a) What is meant by knowledge management strategy? (b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for
Explain the Discrepancy of Assortment and Sorting. Discrepancy of Assortment and Sorting: Channel intermediaries occur to adjust the discrepancy of assortment from the pe
Draw the typical profiles of shoppers stop customers segments
please give example
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.
Marketing implementation: Planning goods strategies is only a start toward successful marketing. A brilliant marketing strategy counts for little if the company fails to imp
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
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