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Explain in detail about the promotional activities, Explain in detail about...

Explain in detail about the promotional activities It is hence a persuasive communication and also serves as a reminder.  A firm uses different tools for its promotional activ

Test marketing, various approches followed by FMCG companies in test market...

various approches followed by FMCG companies in test marketing

Cost based pricing, Cost Based Pricing : Under the cost based pricing, diff...

Cost Based Pricing : Under the cost based pricing, different methods used are :-   Mark Up Pricing   Absorption Cost Pricing   Target Rate of Return Pricing   Margin

How to select a media for advertisement, Q. How to select a Media for adver...

Q. How to select a Media for advertisement? Media Reach and Coverage: Such media must be selected which has wide reach and can cover our target customers. If the advertiser h

Characteristics of traditional product-oriented organisation, Question 1: ...

Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr

Marketing plan , Your first assignment is to create a brand name, perform a...

Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and

Define nature and impact of change , Define nature and impact of change   ...

Define nature and impact of change    1.      Identify enterprise aims and objectives of the change 2.      Identify opportunities for implementation of change within team an

FMCG, 1. What is test marketing? Explain the various approaches that are fo...

1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.

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