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Statistics, 10% of inhabitants of a town are known to be suffering from a d...

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Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is

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Objectives of the sales promotion: the major objectives of the sales promotion are: 1.       To increase buying response at the customers level, 2.       To increase t

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The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin

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Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as

Test marketing, explain the various approaches that are followed by FMCG co...

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Describe the phases in the evolution of retail market, Problem 1: Descr...

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