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define company`s marketing environment.what are the actors and forces that constitute company`s marketing environment? discuss
Developing a promotion mix is contingent on many factors, including the type of product and the product''s attributes. Which of the four promotional methods-advertising, personal s
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
consumer mind is a black box discuss
please confirm me whether the topic is apt to find dependency of consumer preference on products like max-bupa,tata aia, bajaj-allianz etc..
the various approaches that are followed by FMCG companies in test marketing
Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and
Determine about the Industrial Goods Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
State the term Premium Pricing briefly? Premium Pricing: This price strategy applied to various version of to similar product. It is a better version and a fundamental or
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