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Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
3000 words assignment
various approches followed by FMCG companies in test marketing
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
knowing your competitors
Evaluating the degree of urinary obstruction: D.P. is a 63-year-old man who has been experiencing progressive difficulty with initiating the urinary stream and frequently need
Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
Explain in role of managers in marketing communication Managers are now required not only to find new ways to communicate but also to do so on reduced budgets and they should a
Explain about transportation within scope of marketing functions. Transportation: Modern organizations create on a huge scale to cater to the needs of customers scattered
describe the elements of a company''s marketing enviroments
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