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Marketing analysis:
Managing the marketing function being with a complete analysis of a company's situation. The company must analyze its markets and marketing environment to find attractive opportunities and to avoid environmental threats. It must analyze company strengths and weaknesses, as well as current and possible marketing actions, to determine which opportunities it can best pursue. Marketing analysis provides input to each of the other marketing management functions.
Problem 1: Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services. Pr
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3
Explain about the Company’s Macroenvironment in brief. The Company’s Macroenvironment: The larger societal forces influence the entire microenvironment demographic, natura
Question 1: a) What are the evaluative criteria marketing management can use to assess the usefulness of marketing segmentation variables? b) Explain how ‘organisational
Publicity: publicity is a non -personal not paid stimulation of the demand of the product or services or business units by planning commercially significant news or editional comm
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
How can I write assagment about franchises company?
what is library marketing?
Utility of the product life cycle 1. As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems a
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