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Explain about Marketing in words of American Marketing Association.
Marketing:
The American Marketing Association (AMA) explains marketing by “The process of executing and planning the conception, distribution and promotion of concepts, goods and services to create exchanges which satisfy individual and organizational goals.”
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
Characteristics of Sellings oriented concept of marketing, Marketing Management
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what is advertising according to an experts
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Read the article entitled 'Easter egg prices rise by around 5 per cent over last year' and answer questions 1, 2 and 3. Easter egg prices rise by around 5 per cent over last year C
Explain about the straight rebuy purchase. A straight rebuy purchase: It is a routine purchase of similar products under roughly the same terms of role. The buyers choose
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
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